BE SUPERHUMAN™ X TAJ
Elevating Luxury Wellness Through Premier Partnership
Understanding the Taj Guest
Taj guests are not just travellers, they are global leaders, creators, and connoisseurs of excellence who demand exceptional experiences.
Guest Profile
  • High-net-worth individuals, royalty, celebrities and diplomats
  • Expect discretion, personalisation, and heritage-rich luxury
  • Seek wellness solutions that enhance performance, recovery, and longevity
  • Value privacy as an essential element of true luxury
Opportunity: To introduce world-class, science-backed therapies that fit seamlessly into Taj's timeless hospitality.
Why Taj Should Partner with Be Superhuman
Enhance Guest Experience
Curated wellness journeys designed to refresh, restore, and optimise guest performance whilst maintaining Taj's commitment to excellence.
Discreet Luxury
Exclusive wellness spaces, ensuring total guest privacy and maintaining the discretion Taj is renowned for.
Brand Strengthening
Position Taj as a pioneer in luxury wellness while honouring its heritage and rigorous governance standards.
Pilot First Approach
Test and refine through select flagship properties before a wider rollout, ensuring perfection at every stage.
Guest Experience Flow
Arrival & Consultation
Guests welcomed discreetly and guided by trained wellness staff in suite or private area.
Personalised Therapy Plan
Tailored to guest needs, travel schedule, and preferences with bespoke options.
Private Therapy Experience
Conducted in a designated wellness suite with complete privacy.
Post-Therapy Recovery
Relaxation lounge or suite with curated refreshments and wellness amenities.
Feedback & Insights
Optional guest satisfaction and recovery tracking with personalised follow-up.
Science-Backed Therapies at Be Superhuman
Bringing the future of health to your guests.
Cryotherapy Chamber
Exposing the body to ultra-cold temperatures helps reduce inflammation, relieve muscle soreness, and speed up post-workout recovery. It also stimulates endorphin release, enhancing mood and energy levels.
Hyperbaric Oxygen
This therapy saturates the body with pure oxygen, accelerating healing, improving cognitive function, and boosting energy. It enhances blood circulation, reducing fatigue and optimising the overall brain function, improves oxygenation.
Red Light Therapy
Penetrating deep into the skin, red light stimulates collagen production, reducing wrinkles and promoting skin elasticity. It also accelerates muscle recovery and reduces inflammation, making it ideal for athletes and wellness enthusiasts.
Leg Compression
By stimulating circulation, this therapy helps reduce swelling, ease muscle fatigue, and prevent varicose veins. It's particularly beneficial for travelers, athletes, and individuals who spend long hours on their feet.
Science-Backed Therapies at Be Superhuman
Bringing the future of health to your guests.
Sensory Deprivation
Floating in a weightless, soundproof environment reduces stress, enhances mental clarity, and promotes deep relaxation. It can also improve sleep quality and aid in pain relief by lowering cortisol levels.
PEMF Therapy
Pulsed Electromagnetic Field (PEMF) therapy rejuvenates cells, enhances bone density, and promotes faster healing. It also aids in reducing chronic pain, improving mobility, and increasing overall vitality.
IV Drips
Customised to individual needs, IV drips deliver essential vitamins, minerals, and hydration directly into the bloodstream. This enhances immunity, improves skin health, and supports detoxification, providing an instant wellness boost.
Luxury Massage Treatments + Stretch
Designed for deep relaxation, these massages relieve muscle tension, enhance circulation, and reduce stress. Premium techniques also promote better sleep, improve lymphatic drainage, and rejuvenate both body and mind.
Measurement & Reporting
For Taj Management:
Transparent reporting designed for executive decision-making with actionable insights.
Guest Satisfaction
NPS scores and detailed feedback analysis to ensure exceptional experiences
Usage & Revenue
Comprehensive reporting on service utilisation and financial performance
Governance Compliance
Monthly reviews, ensuring alignment with Taj's standards
Pilot Success Assessment
Comprehensive evaluation at 3 months with recommendations for optimisation
Governance & Brand Assurance
Upholding Taj's impeccable standards through comprehensive safeguards and quality controls.
Vetted Expertise
All practitioners undergo rigorous background checks, are certified, and receive Taj-approved training (hospitality) to ensure the highest standards.
Privacy Safeguards
Comprehensive NDAs, restricted media access, and zero unsanctioned publicity to protect guest confidentiality.
Compliance Alignment
All therapies and operations strictly adhere to Taj governance protocols and legal requirements in each jurisdiction.
Reputational Integrity
Carefully curated guest experiences aligned with Taj's heritage and values, preserving brand excellence.

ⓘ Quality Assurance: Quarterly compliance reviews and mystery shopper assessments to maintain Taj's standards.
Execution Roadmap
A measured approach ensuring excellence at every stage
01
Phase 1 – Pilot Launch (Q4 2025)
  • Set up bespoke wellness spaces in London & Mumbai, India, simultaneously
  • Begin guest services with handpicked practitioners
  • Implement staff training and service protocols
  • Launch marketing to target guests
02
Phase 2 – Review & Optimisation (Q1 2026)
  • Evaluate guest response, ROI, and operational integration
  • Refine service offering based on feedback
  • Adjust staffing and training as needed
  • Prepare expansion assessment report
03
Phase 3 – Expansion (2026 onwards)
  • Rollout to additional Taj properties in India and globally
  • Develop property-specific wellness programmes
  • Create exclusive Taj wellness membership offering
  • Establish Be Superhuman x Taj as the global standard in luxury wellness
Space Integration & Proposed Layouts
How Be Superhuman will seamlessly integrate into Taj Hotels.
Option 1: Full Wellness Takeover
  • Transform your existing spa into a cutting-edge health optimisation centre
  • Attract a new clientele seeking premium wellness experiences
  • Integrate advanced wellness technologies and holistic health solutions
  • Offer personalised health plans for optimal well-being
  • Differentiate your business with a luxury, results-driven approach
Option 2: Dedicated Wellness Space
  • Integrate Be Superhuman into a designated area within your hotel
  • Offer exclusive recovery and longevity therapies
  • Enhance your hotel's wellness offerings
  • Attract and appeal to health-conscious traveler's
  • Differentiate your hotel with cutting-edge health optimisation services
Option 3: VIP Wellness Suite
  • Offer an exclusive, state-of-the-art wellness suite for luxury travelers and VIP guests
  • Provide personalised health restoration tailored to individual needs
  • Enhance their stay with unparalleled wellness amenities
  • Elevate your hotel's reputation with premium, high-end wellness experiences
  • Cater to guests seeking ultimate relaxation, recovery, and rejuvenation
Gym facility & additional modalities can be accommodated based on available space.
Competitive Benchmarking: Leading the Wellness Revolution
Four Seasons
Spa & Longevity Clinics
Luxury Relaxation
Ritz-Carlton
Premium fitness & wellness centers
Business + Wellness
Aman Resorts
Holistic retreats
Nature & Relaxation
Fairmont Mumbai
Spa & Longevity Clinics
Wellness
Be Superhuman x Taj Hotels
Exclusive Biohacking + Longevity + Recovery Therapies
Future of Health & Wellness
By partnering with Be Superhuman, Taj Hotels will move beyond traditional luxury wellness offerings to redefine the industry standard, positioning itself at the forefront of health optimization and future-proofing its brand.
About Us
Jag Chima
Founder
Ben Greenfield
Kris Gethin
Shaw Wells
Rainer Bolsinger
Thomas Lechner
Featured In
BE SUPERHUMAN X TAJ
Thank you
Contact - jc@jagchima.com